Ads 1.0

 

Category / Domain:

DB

SCOL Voy@ger Compatibility:

V 3.5 or above

Update:

05/2001

Function

This module edits recordings related to advertising (image and video sequences) in a SHOP dimension site.

It must be used in conjunction with VideoAds and PictureAds plug-ins that are parameterable in the C3d3 module in each cell.

Configuration

 

Figure 1:  Ads Module Interface

 

To use this module, you must enter, in SCOL resources (usmress.ini file), the login and password giving access to the data base used:

-          Either from the SCOL Voy@ger interface:

-                 Right click on the blue SCOL icon in the task bar located in the lower right hand side of the screen.

-                 Go to Advanced menu, then Resource Editor to edit usmress.ini file.

-          Or directly by editing the usmress.ini file located in the “scol/” directory.

Then type in the following two lines:

odbc.odbcAlias.login

odbc.odbcAlias.password

while specifying the ODBC alias, access login and corresponding password.

Example:

odbc.ecomdb.login Admin

odbc.ecomdb.password Admin

Note:  odbcAlias must not include the following 3 characters: ". * ?".

 

Access path

Indicates the directory path where image files are stored

‚

Data source name

Field indicating alias of data base used as defined in ODBC

ƒ

Connection

Button used to establish a link with the data base defined in ODBC

Following site initiation or an action, the interface below appears:

Administrative Interface

 

The interface is made up of:

 

-          A list of sequences under which there are 3 buttons:

 

 

 

 

‚

Add: to add a sequence

 

ƒ

Edit: to modify information concerning a sequence

 

„

Remove: to delete a sequence

 

When adding to or modifying a sequence, a window appears requesting or displaying the following:

 

Sequence name.

 

‚

Description

 

ƒ

Type: image or video

-          A list of media (images or videos) … for selected sequence under which is located a button:

 

 

 

 

†

Edit: to edit media contained in a sequence.

Clicking on the Modify button opens the following window:

 

 

This window contains:

 

A media list of sequence type available under which there are 3 buttons:

 

 

‚

Add: to add a new media to list of media available.

When adding an image, a window appears requesting image display time.  This window also appears when the Timer button is clicked on :

 

ƒ

Edit: to edit properties of a media.

 

„

Upload, to upload an image from the server.

 

…

Remove: to delete a media

When deleting a media, a window appears requesting deletion confirmation.

 

†

1 button (>>) allows addition of a media to the list of sequence media.

1 button (<<) allows deletion of a media from the list of sequence media.

When sequence media are images, two additional buttons appear:

 

‡

Timer, to modify image display time in sequence.

 

ˆ

A list of media currently available in sequence being edited.

 

Clicking on Add or Modify buttons , opens the following window:

This window displays:

 

 

Media name (video/image).

 

‚

Its Source. Two possibilities appear:

-                 Insourcing: directly managed by the site administrator who must enter video address and video URL click.

-                 Outsourcing Realmedia:

RealMedia Solution (http://www.uk.realmedia.com ):

RealMedia accompanies online editors by assisting them in developing their marketing strategies.  Site quality becomes a common interest for all intervening parties:  the editor, advertiser, and Net surfer.  This observation led them to developing specific techniques and technology, in cooperation with prestigious editors.  Among other things, RealMedia offers the editor assistance to market advertising space on the site.  Each site, sold individually, is a complement to other sites belonging to the RealMedia portfolio.  The sites do not compete with one another and create a synergistic effect since advertisers are continuously looking for new vectors to reach target consumers.

RealMedia offers management elements to:

- market advertising space
- optimize media plans
- manage and optimize ad campaigns
- create specific operations

Through this structure, the customer will be led to propose advertising in the form of images or video. 

-                 Image:  The company provides the customer with two URL: the URL click and image storage address.  This information must be entered in the module editor.  The addresses are set, but the contents on the RealMedia server change with each request thanks to an automatic redirection.

-                 Video:  This is an even simpler solution.  Actually, the company provides only one address.  The module will automatically read the contents of the page containing the video address and URL click on the video.  The rest of the solution is identical to that of image processing:  the content is changed with each request.  There is only one address to be entered in the module editor: the address of the information file.

For more information, log on to the RealMedia site at http://www.uk.realmedia.com

 

ƒ

Its Address.

 

„

Its URL click.

Implementation

 

Action

Function

module.event à Ads.start

Starts module at customer site.

module.event à Ads.destroy

Destroys module at customer site.

 

 

Event

Function

Ads.in à module.action

The end of the module start-up phase triggers an action.

Ads.destroyed à module.action

Deletion of module at customer site triggers an action.

 

Area

Function

Interface

Assignment

None